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David Plouffe
Renowned Political Strategist and Author, The Audacity to Win |
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Fees vary based on event location, Contact WSB
Travels from: Washington, D.C.
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 Speech Topics
The Art of the Possible: Online Branding Strategies and Tactics
As organizations of all shapes and sizes weather the current economic downturn, many are looking for ways to enhance their marketing strategy by building brand loyalty through the use of social media. The rapid-fire deployment and growth of technology tools, applications and techniques has created a daunting challenge for organizations in determining what tactics are right—or wrong—for them. The architect of the online strategy that ultimately put Barack Obama in the White House, David Plouffe shows your organization the right strategies and tactics to use in the pursuit of organizational success. Plouffe enlightens audiences on:
· How to harness the power of social media to connect a dispersed group of people and engage them as volunteers, consumers, employees or voters
· Innovative ways to build brand loyalty and the tactics and tools that can be used in your organization
· The importance of having a cohesive message and strategy before you start using online marketing and social media channels
2010 and Beyond: An Electoral Outlook
In 2008, Democrats grew their majorities in both chambers of Congress, helped appreciably by a wave of heavy turnout in support of Barack Obama. With the global economic situation still unsettled, continued foreign policy challenges and a comprehensive health care bill finally becoming the law of the land, how will these factors and others affect next election cycle, and beyond? The architect of Barack Obama’s presidential victory, David Plouffe analyzes the key issues at stake in upcoming election cycles and demographic and geographic electoral trends. A political strategist who has his pulse on the races that the public will be talking about, Plouffe helps audiences understand:
· How the economic situation could impact the election
· How the national debate over health care could play out electorally
· Which key contests to watch and what they mean for future elections
· New trends in political communication and strategy
Building a Grassroots Movement in the 21st Century
Preview Speech Clip
The rules of engagement have changed forever. Technology has revolutionized the way that people are brought together around products, people and ideas. The leader behind the masterful 13 million person grassroots movement that helped elect Barack Obama, David Plouffe shows audiences the keys to message development and building an organization. While technology is a large factor in building grassroots coalitions, Plouffe emphasizes that the most successful coalitions are ones that empower their members to take ownership of and drive the initiative. In this presentation with ample time set aside for audience questions, David Plouffe, reviews:
· His approach to overall grassroots strategy development and tactical implementation
· How to harness technologies to help you connect a dispersed group of people, engaging them to act, make phone calls, volunteer and persuade their neighbors with a sense of purpose and passion
· Steps you can take to ensure that the voices of your volunteer and membership base are heard
· How to stick to your game plan in the face of crisis and skepticism
The Audacity to Win: Leadership Lessons from the Campaign of Barack Obama
Preview Speech Clip
Building a successful presidential campaign from the ground up presented an enormous challenge to those working with Barack Obama. Now that he is well into his presidency, Obama faces a litany of new challenges that come with governing including working with Congress to move his agenda forward, negotiating with world leaders on issues of vast complexity and keeping his electoral base content on issues of importance. Having worked side-by-side with Obama for two years prior to his election, David Plouffe shares his insights on the historic Obama campaign while framing it in the context of how Obama’s leadership is shaping the nation and the world today. Weaving in his own experience managing and leading the campaign that propelled Obama into the White House, Plouffe shares:
· The stories behind the campaign and current strategic issues facing the administration
· The importance of strategy in managing campaigns, public policy initiatives and crisis
· How Obama is still garnering support from the movement created during the campaign
About David Plouffe
» Meet David Plouffe
Changing the face of politics forever, David Plouffe’s use of coherent, bold strategy combined with innovative technology has revolutionized the way organizations—political and otherwise—are run.
A pioneering force in the field of politics, technology and grassroots leadership, David Plouffe built a billion dollar, nationwide organization that inspired millions and elected a president. Plouffe shows audiences how crafting and sticking with a strategy led to one of the biggest upsets in American political history. An innovator in every sense of the word, he shares his expertise with social media, volunteer mobilization and the sophisticated use of research to drive productivity. Plouffe also discusses his extensive experiences in successfully leading large teams, inspiring creativity and motivating innovative solutions that produce effective results. A long-time Democratic campaign consultant with a distinctive outlook on the 2010 midterm elections and the current political landscape, Plouffe’s account of the 2008 presidential campaign, The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory, was a New York Times Best Seller.
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 David Plouffe talks about his book, The Audacity to Win, on The Daily Show with Jon Stewart View This Video |
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